This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.
Format: Online pdf (113 pages).
CPE Credit: 5.5 Hrs.
Field of Study: Communications & Marketing
Course expiration: You have one year from date of purchase to complete the course.
Course Revision Date: July 2017