Social Media Marketing – 5.5 hrs. CPE
In technical terms, social media refers to a variety of Web-
This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-
Course information
Course No. W003
Format: Online pdf (111 pages).
Prerequisites: None
Advance Preparation:None
Level: Overview
CPE Credit: 5.5 Hrs.
Field of Study: Communications & Marketing
Course expiration: You have one year from date of purchase to complete the course.
Course Revision Date: July 2019
Objectives
After completing this course, participants should be able to:
- Identify the unique characteristics of ‘social media’ websites.
- Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.) and des
- Recognize the primary functions and characteristics of each tool.
- Identify ‘social media marketing’ techniques and the role that social influence plays in the marketing process.
- Recognize best practices for launching a social media marketing
Well written and thorough