The Pocket MBA: Concepts and Strategies – 13 hrs. CPE
The Pocket MBA course is a one-stop problem-solver for today’s busy executive. It is a working guide to help you quickly pinpoint in the complex world of business.
- What to look for
- What to do
- What to watch out for
- How to do it
The course has concepts, guidelines, and rules of thumb to help you conceptualize, analyze, and evaluate many business-related problems. Part I takes covers the world of business strategy, management, marketing, and legal environments of business. Part II covers the economic issues of interest to business managers because they have a significant impact upon corporate success or failure. As companies go global, some relevant issues of concern to businesspeople are foreign exchange rates, currency risk management, political risk, and international sources of financing. It also covers the use of technology. This course has been designed to address the pertinent issues that come up during the course of business.