The Pocket MBA: Concepts and Strategies – 14.5 hrs. CPE
This course is a one-stop problem-solver for today’s busy executive. It’s a working guide to help you quickly pinpoint in the complex world of business:
- What to look for
- What to do
- What to watch out for
- How to do it
You’ll find concepts, guidelines, and rules of thumb to help you conceptualize, analyze, and evaluate any business-related problem. Throughout, you’ll find this course practical, quick, and useful. Part I takes you through the world of business strategy, management, marketing, and legal environments of business. Part II covers the economic issues of interest to business managers because they have a significant impact upon corporate success or failure. As companies go global, some relevant issues of concern to business people are foreign exchange rates, currency risk management, political risk, and international sources of financing. It also covers the use of information systems and information technology (IT) in all phases of business and in all functional areas to analyze and solve business problems in the “real world.” This course has been designed in question-and-answer format in order to address the pertinent issues that come up during the course of business.