The Pocket MBA: Concepts & Strategies (14.5 hrs CPE)

Course Description

The Pocket MBA: Concepts and Strategies – 14.5 hrs. CPE

This course is a one-stop problem-solver for today’s busy executive. It’s a working guide to help you quickly pinpoint in the complex world of business:

  • What to look for
  • What to do
  • What to watch out for
  • How to do it

You’ll find concepts, guidelines, and rules of thumb to help you conceptualize, analyze, and evaluate any business-related problem. Throughout, you’ll find this course practical, quick, and useful. Part I takes you through the world of business strategy, management, marketing, and legal environments of business. Part II covers the economic issues of interest to business managers because they have a significant impact upon corporate success or failure. As companies go global, some relevant issues of concern to business people are foreign exchange rates, currency risk management, political risk, and international sources of financing. It also covers the use of information  systems  and information technology (IT)  in  all  phases  of business and  in  all  functional  areas  to  analyze  and  solve business problems  in  the  “real  world.”  This course has been designed in question-and-answer format in order to address the pertinent issues that come up during the course of business.

Course Information

Price: $113
This course is included in our Mega CPE Special.

Course No. 7090
Format: Online pdf (294 pages). Printed book available.
Prerequisites: None
Advance Preparation:None
Level: Basic
CPE Credit: 14.5 hrs.
Field of Study: Management Services
Course expiration:  You have one year from date of purchase to complete the course.
Course Revision Date: April 2018

Objectives

Upon completion of this course you will be able to:

Chapter 1: Business Strategy and Operations Management
• Recognize the key element of a mission statement.
• Recognize some organizational strategies such as SWOT analysis and Porter’s competitive strategies.
• Identify the types of management decisions and the steps to be followed in the decision-making process.
• Recognize some useful management techniques and tools such as break-even and profit analysis, aggregate planning strategies, scheduling, and project management and control.

Chapter 2: General Management
• Recognize how the Just-in-Time (JIT) Inventory Management System works as compared to traditional inventory planning concepts.
• Identify requirements for manufacturing resources planning process.
• Identify attributes of several different methods of quality control, including Total Quality Management (TQM) and ISO 9000.
• Recognize the advantages and disadvantages of different group decision making techniques, such as brainstorming and Delphi techniques.

Chapter 3: Marketing
• Identify the 4P’s of the marketing mix.
• Recognize the role of product positioning and planning in marketing.
• Recognize techniques of marketing research.
• Identify marketing strategies including channels, branding, new product development, and advertising.

Chapter 4: Business Law
• Identify the elements of a legally binding contract.
• Identify remedies available if there is a breach of contract.
• Recognize bankruptcy laws and how it works.
• Recognize what consumer credit protections are available.
• Recognize negotiable instruments, agents and deeds.
• Identify elements of employment labor laws and business torts.

Chapter 5: Economics
• Recognize economic objectives and economic and monetary indicators.
• Identify elements of monetary system.
• Recognize some characteristics of the economic events.

Chapter 6: Multinational Business and Finance
• Identify unique aspects about the financial management of a multinational corporation (MNC).
• Identify terminology used in the foreign exchange market.
• Recognize three different types of foreign exchange exposure and methods to manage it.
• Recognize the methods for dealing with political risk
• Identify international sources of financing.

Chapter 7: Information Technology (IT) and Computer Applications for Business
• Identify computer technologies available for business.
• Recognize characteristics of management information system (MIS), decision support systems (DSS), and executive information systems (EIS).
• Recognize the basic concepts and applications of artificial intelligence (AI) and expert systems (ES).
• Identify the role of extensible business reporting language (XBRL) and wireless technologies.

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